Adopt the chip standard and prevent big losses. EMV adds a proven layer of security. At the moment of transaction- when the cardholder is most susceptible to fraud- an EMV cryptogram is what keeps sensitive data away from cyber-thieves.
Now, with Apple Pay, consumers are ready to tap and pay anywhere contactless payments are accepted. First Data continues to drive innovation with powerful, integrated solutions so financial institutions and merchants of all sizes can bring new and exciting contactless payment options to their customers safely, securely and effortlessly.